Watch as a former hedge fund Head of Research takes you on…

A Walk Through Apple’s 10-K

Discover what drives Apple’s business and stock price. In just one hour.

Launching early 2023. Sign up below to get exclusive early access.

Steve 1-min

Steve Clapham

Founder of Behind The Balance Sheet


As Seen On..

Apple is an era-defining brand and one of the stock market’s most talked about companies. But what key factors drive its business and stock?

In this hour-long training, you’ll watch me analyse Apple using their latest 10-K and financials. 

By doing so, you’ll gain a strong foundational knowledge of Apple. You’ll also see how a professional analyst goes about studying potential investments.

What Will You Learn?

After taking this course, you’ll have a solid knowledge of Apple’s business and financials. With key insights into its financial condition, operating segments, and trends to watch out for.

What’s more, you’ll learn a hedge fund analyst’s process for using public accounts and reports to study a company. You’ll know how to ask the right questions in your analysis and where to find the answers. Not just for Apple, but for any public company.

Why Study Apple?

Along with being a company we are all familiar with, Apple is the biggest company in the S&P 500 Index as of November 2022. Even if you don’t own Apple stock, it’s likely that you or people you know have exposure to its performance.   

Apple is also Warren Buffett and Berkshire Hathaway’s biggest stock position.  As of November 2022, it took up over 40% of their US equity portfolio! Buffett is widely seen as the greatest investor of all time, so it is worth trying to see what he sees.

What This Course Isn’t

This training is not a valuation of Apple. Nor does it lead to any kind of buy or sell recommendation. Instead, this training gives you a detailed primer on Apple and how you can study accounts to understand any public company. 

I personally use this method to get an ‘initial look’ at any business I’m considering a full piece of research on. The methods in this training have served me for over 25 years as a professional analyst. After taking this training, you’ll be able to use them too.

Praise For Steve Clapham’s Training

Meet Your Teacher

A course by Steve Clapham

Steve Clapham has 30 years of stockmarket experience as an equity analyst. He had a successful career as a highly rated sell-side analyst covering a number of sectors. He then moved to become a partner and head of research at two multi-billion hedge funds, based in London.

In 2018, Steve set up his training company, Behind the Balance Sheet, and nearly 400 full-time professional investors have taken his Forensic Accounting Course. Hundreds more have taken his other in person and webinar courses. Some of the world’s top institutions rely on Steve to help their top analysts improve their skills. That expertise is now available to you! That’s why several hundred private investors (and quite a few professionals) are now enrolled in our online school.


Why Learn With Us?

World Class Training

This is the only place you can learn practical investing skills, straight from a former hedge fund Head of Research.

This course is aimed at serious individual investors. But I also train analysts at firms like Fidelity, Investec and Goldman Sachs. So you’re in great company!

Learn With Confidence

The lessons in this course are online and self-paced. This means you can pause, repeat, or rewind as much as you like. You also get lifetime access, so you can consult the lessons whenever you need them.

Full 28 Day Guarantee

This course is covered by a 28 day money back guarantee. If the lessons don’t give you a strong knowledge of Apple and how to carry out an initial company analysis, you won’t spend a penny.